A First For Everything

"You just need to have love for what you're doing. It's not about thinking that it's the cool thing;
it's about really believing in it."
-Anna Wintour 

With the first full week at the museum under my belt, I couldn't be more thrilled about this opportunity. 

My first task on Monday was folding brochures. While I totally felt like a total newbie during this, I enjoyed listening to all the employees in the museum interact with each other. They were personable, caring, and honest with each other. With a family dynamic, this gave me the feeling they enjoy their jobs and made it enjoyable even doing clerical work. I then was shown the ropes of the University website. Going through the publishing platform WordPress, Amy Evans (my mentor for this semester internship) showed me many different actions of the website. I was informed how to publish an event, add into an organized calendar, and add this event's advertising as a widget on the sidebar. With so much to remember and to multitask for multiple events, Miss Evan's organization is amazing! Our last task was creating the invitation for the upcoming exhibit at the museum, Brief Encounters by Martin Arnold. This design came from a template style document but what got me excited was working Adobe InDesign. I have been dying to learn more about this program since entering the art department. Learning InDesign will not be a problem this semester considering I will be using it at my internship, my Typography class, and in my position as Creative Specialist in the Google Marketing Challenge Team.

Thursday we dove into working in Adobe InDesign. Going on the invitation for the Martin Arnold event, we created a banner for the exhibition. I got to choose the font that would be the title. This will be hung outside of the museum representing the artist until the exhibition would be moved. To choose the perfect font we did some research by looking at Martin Arnold's website and past works to get a feel for his style and tone. After the banner was created, we then created an Eblast, an email that will be sent out to the museum's mailing list. In this process, I saw that there was a line of approval before a piece of design can presented to the public. I also saw that while placement is SO important in photography this is no different in design. You could be creating an invitation, banner, and eblast for the same event, but each piece of the event is it's own and can have its own style while being cohesive.